Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Number crunch: Rory needs a big two months to hold on to Number 1 spot
THINGS WERE SO simple when Tiger Woods reigned as world number one in the golf rankings for 623 consecutive weeks.
Rory McIroy reclaimed top spot on Monday morning after Luke Donald could not finish in the top eight at the Heritage tournament in the United States.
With the golf rankings currently based on form over a two-year period, and both players enjoying winning summers in 2010 and 2011, expect the period of flux to continue.
Breathing space
The duel between McIlroy and Donald will be a largely exclusive one until the U.S Open at the Olympic Club in San Francisco in June. Fallow periods over the next two months, however, could see Lee Westwood and possibly Bubba Watson in contention for the top spot.
At present, the Northern Ireland golfer sits on 470 (approx.) ranking points at an average of 9.59 points per tournament. His English rival has over 492 points but his average works out at 9.48 as he has played four tournaments more than McIlroy in the past two years.
McIlroy’s next scheduled event is the Wells Fargo Championship, beginning on May 3. He won his first PGA tournament at the Quail Hollow course in 2010 and stands to lose up to 30 ranking points if he finishes well down the leaderboard or misses the cut.
Players Championship
Donald will not feature at Quail Hollow and will compete, instead, at the Zurich Classic of New Orleans; a tournament won by Masters champion Bubba Watson in 2011.
The Players Championship at Sawgrass follows and Donald will be looking to improve upon his fourth place finish last year.
McIlroy and Donald (with caddy John-Paul Fitzgerald) at the Ryder Cup in 2010. (Credit: Jon Super/AP/Press Association Images)
McIlroy missed the TPC last year but is a confirmed participant for the event that KJ Choi won in May 2011. 80 world ranking points are awarded to the winner.
Both players will play at the BMW PGA Championship at Wentworth, starting on May 24. Donald won the title last year, gaining 70 points in the process, while McIlroy finished in 24th position.
US Open
World number one and two will appear at the Memorial Tournament in Dublin, Ohio from May 31 to June 3. McIlroy holds the edge here as he finished fifth to Donalds seventh in 2011.
May and June have been fertile golfing periods for McIlroy and Donald and they will hope that the words of George Gershwin ring true – “Summertime, and the livin’s easy.”
Growing pains: 13-year-old Chinese golfer hits 77 on European Tour debut
Codebreaker: Former cricketer Adam Hollioake takes up cage-fighting
To embed this post, copy the code below on your site
BMW PGA Championship Bubba Watson Doz-Ilroy George Gershwin Golf Hollywood Lee Westwood Luke Donald Mc-Donald Memorial tournament Northern Ireland Number 1 Olympic Club PGA Quail Hollow Rory McIlroy San Francisco Sawgrass Summertime Tiger Woods Top Dogs top spot TPC TPC Sawgrass US Open