NORMALLY WHEN WE look at a sports team’s financial clout, we take stock of things like turnover and assets in an attempt to get a nice round picture of their overall wealth.
One thing that is sometimes overlooked is the value of the team as a brand — that iconic crest, the famous team name, and the whole history and sense of identity that comes bundled with them.
We’re not particularly good with numbers over here on the sports desk, but the good people over at Forbes have been playing with their abacus and they’ve managed to identify the ten most valuable brands in the sports world.
This time last year, Manchester United were sitting pretty on top of the pile, but with the dollar increasing in strength against the pound sterling, they’ve since been leapfrogged.
Here’s this year’s list.