Your Cookies. Your Choice.
Cookies help provide our news service while also enabling the advertising needed to fund this work. We categorise cookies as Necessary, Performance (used to analyse the site performance) and Targeting (used to target advertising which helps us keep this service free).We and our vendors process data for the following purposes:
Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
Cookies Preference Centre
Manage Consent Preferences
Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Store and/or access information on a device 119 partners can use this purpose
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Personalised advertising and content, advertising and content measurement, audience research and services development 158 partners can use this purpose
Use limited data to select advertising 123 partners can use this purpose
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Create profiles for personalised advertising 90 partners can use this purpose
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Use profiles to select personalised advertising 90 partners can use this purpose
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Create profiles to personalise content 44 partners can use this purpose
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Use profiles to select personalised content 40 partners can use this purpose
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Measure advertising performance 146 partners can use this purpose
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Measure content performance 68 partners can use this purpose
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Understand audiences through statistics or combinations of data from different sources 85 partners can use this purpose
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Develop and improve services 92 partners can use this purpose
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Use limited data to select content 39 partners can use this purpose
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Use precise geolocation data 55 partners can use this special feature
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Actively scan device characteristics for identification 29 partners can use this special feature
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Ensure security, prevent and detect fraud, and fix errors 102 partners can use this special purpose
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Deliver and present advertising and content 109 partners can use this special purpose
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Match and combine data from other data sources 78 partners can use this feature
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Link different devices 59 partners can use this feature
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Identify devices based on information transmitted automatically 97 partners can use this feature
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Save and communicate privacy choices 81 partners can use this special purpose
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Cookie List
Centre court: Serena Williams survives Zheng Jie scare
FOUR-TIME WINNER Serena Williams survived a major scare before battling into the last 16 at Wimbledon on Saturday, while defending champion Petra Kvitova took the express route into the second week.
Williams was in danger of emulating Rafael Nadal’s shock Centre Court exit against Lukas Rosol 48 hours earlier when she lost the first set against Chinese 25th seed Zheng Jie.
That was the first time Serena had dropped a set in the tournament, but the American showed why she is a 13-time Grand Slam champion with a gutsy fightback to finally claim an epic 6-7 (5/7), 6-2, 9-7 win over Zheng, who also lost to Serena in the 2008 Wimbledon semi-finals.
“It was good to win that. I needed a tough match like that and she’s always playing me incredibly well,” Williams said.
Serena’s reward for her labours is a last 16 clash with history-maker Yaroslava Shevdova.
Kazakh wildcard Shvedova completed the first Golden Set in Grand Slam history as she won all 24 points and conceded none in a 6-0 first set whitewash en route to defeating French Open runner-up Sara Errani.
Shvedova, the world number 65, hit 14 winners and took just 15 minutes to demolish Italian 10th seed Errani in an incredible first set on Court Three.
The 24-year-old, the Wimbledon doubles champion in 2010, couldn’t dominate quite so emphatically in the second set.
But she still landed the decisive break to secure a 6-0, 6-4 victory before celebrating with a post-match tweet that read: “Today I laid a golden egg!”.
While Serena battled to reach the second week, fourth seed Kvitova barely broke sweat in her ruthless 53-minute 6-1, 6-0 demolition of America’s Varvara Lepchenko.
Kvitova has yet to drop a set in defence of the title she won with a shock triumph against Maria Sharapova 12 months ago, and Lepchenko, ranked 53rd, had no answer to the champion’s power.
The 22-year-old, who has lost just 13 games in her three matches, blasted 15 winners and forced the out-classed Lepchenko to make 38 errors on Court One.
“When I came here, I wasn’t really confident to play on grass, but every round I have played better,” said Kvitova, who has watched videos of last year’s Wimbledon triumph in a bid to inspire a repeat.
Kvitova will play former French Open champion Francesca Schiavone for a place in the quarter-finals after the 24th seeded Italian, a 2009 quarter-finalist, defeated Klara Zakopalova 6-0, 6-4.
World number two Victoria Azarenka eased through with a 6-3, 6-3 win over Slovak qualifier Jana Cepelova.
Azarenka, who made the semi-finals last year, was never troubled by the world number 178 and will face former world number one Ana Ivanovic in the last 16.
Ivanovic gave the perfect response to her critics as she battled to a 3-6, 6-3, 6-4 win against Germany’s Julia Goerges.
The Serbian 14th seed, was once regarded as the female game’s brightest young star after winning the 2008 French Open just months after reaching the Australian Open final.
But the 24-year-old has been unable to fulfill her vast potential since then, with some pundits accusing her of lacking the mental strength to succeed at the highest level.
Also through is Austria’s Tamira Paszek, the first round conqueror of former number one Caroline Wozniacki.
Paszek enjoyed a 2-6, 7-6 (7/4), 7-5 win over Belgium’s Yanina Wickmayer and will face Italian 21st seed Roberta Vinci, who secured a 7-6 (7/4), 7-6 (7/3) over Croatia’s Mirjana Lucic.
-AFP
No joy for Ireland’s 1500m runners in Helsinki
London 2012: Introducing… Kieran Behan
To embed this post, copy the code below on your site
Centre Court Serena Williams Sw19 Tennis Wimbledon