Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Profile: Out of Michael Phelps' shadow, Ryan Lochte believes his time has come
RYAN LOCHTE HAS done the work, he’s even gained the recognition, now the laid-back American is ready to put it all on the line in London to prove himself the world’s top swimmer.
“Honestly, I feel like this is my time,” Lochte said. “I have put in the work and I know I can make this happen.”
For years Lochte has toiled in the shadow of Michael Phelps. He owns three Olympic gold medals, a silver and two bronze, and his Beijing campaign included an impressive upset of Aaron Peirsol in the 200m backstroke. But watching Phelps win all eight of his events in the Water Cube left Lochte wanting more.
“I definitely wasn’t happy with the outcome in ’08,” said Lochte, who used that lack of satisfaction to push himself harder. He gave up junk food and stepped up his training in and out of the pool. In characteristic Lochte style, his strength training includes such oddities as tractor tyre flipping as well as more mundane weight-room routines.
Lochte turned the tables on Phelps with a 200m medley victory at the 2009 World Championships, followed by another 200m medley win and a 200m freestyle triumph over Phelps as part of a five-gold haul at last year’s worlds in Shanghai. He will compete in four individual events in London and in two of them, the 200m and 400m individual medleys, he’ll take on Phelps, owner of a record 14 Olympic gold medals.
Lochte relishes the rivalry — saying he believes that it could “change the sport”. But he’ll face quality competition in his other two individual events as well — the 200m backstroke and the 200m freestyle. Lochte says he’s ready for allcomers.
“I love just getting up on the blocks and racing the people next to you, trying to put your hand on the wall first,” he said. ”This has been probably one of the longest years of my life. I just wanted the Olympics to come. I’ve been training so long for this moment — it felt like it took forever.”
With his five victories in Shanghai, Lochte earned recognition as FINA’s top swimmer of 2011. He says he’s had to adjust to the demands of increased celebrity, but he has long been a favorite of fans thanks to his flamboyant clothes and his exuberance — and for the accessibility that saw him making time to sign autographs even in the midst of the high-pressure US trials.
“It’s a little bit of a weakness,” Troy added. “He has to learn to say no once in a while a little better.” But Lochte has no plans to change — and no timeline to retirement regardless of what happens in London.
“I told myself I’ll quit swimming once I stop having fun, and right now I’m having a blast,” he said. “I’m not thinking about money or medals or anything else. I’m just having fun racing.”
- © AFP, 2012
Check out all out London 2012 coverage here>
To embed this post, copy the code below on your site
FINA London 2012 Michael Phelps Olympics Ryan Lochte Swimming