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IF YOU WATCHED Thursday night’s Ravens vs. 49ers preseason NFL game, you probably noticed the awful on-field advertising any time either team got in the end zone.
According to BizJournals, Toyota is now the “exclusive auto partner” of the Niners as part of a multimillion dollar deal. Part of the agreement is that Toyota will sponsor the red zone at San Francisco’s brand new Levi’s Stadium, meaning a massive, distracting graphic will appear on the screen any time a team reaches that section of the field.
Initially this will just be on local broadcasts but you have to imagine that this is a glimpse of the future, and one that NFL fans — in the US at least — aren’t going to be particularly pleased about.
Here are two screengrabs, via SB Nation: