Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
It's hotting up down under
AFTER A FOURTH round of minor surprises but no major shocks, six of the top eight men’s seeds have safely progressed to the Australian Open quarter-finals.
Aleksandr Dolgopolov once again produced the stand-out result of the round with a five set victory against fourth seed Robin Soderling, who never got to grips with the effeminate Ukrainian’s unorthodox style.
Dolgopolov suffers from a mysterious blood condition and has struggled with the physical demands of the tour in the past but showed no signs of weakness with his second successive five-set victory over a seeded opponent.
Waiting for Dolgopolov in the quarter-final is Andy Murray, who made light work of Austrian southpaw Jurgen Melzer in their fourth round match, dropping just five games.
Rafael Nadal also continued his smooth progress through with a straight-sets win over Marin Cilic and will be heavy favourite when he takes on compatriot David Ferrer, a poor man’s version of himself, in the last eight.
The Rafa Slam is still very much alive although his true form is tough to gauge given the opposition - or lack thereof – he has encountered so far.
The most intriguing quarter-final match looks to be Roger Federer’s clash against compatriot Stanislas Wawrinka, the man who partnered him to an Olympic doubles gold medal in Beijing.
Wawrinka hit a frankly ridiculous 67 winners in a straight sets demolition of Andy Roddick in the last round and is undefeated in nine matches this season after allegedly leaving his wife and child to concentrate on his career late last year.
In the remaining quarter-final Novak Djokovic will take on Tomas Berdych with both players easing to straight set fourth round victories against Nicolas Almagro and Fernando Verdasco respectively.
The players met in the Wimbledon semi-final last year with Berdych prevailing comfortably but Djokovic has won all four of their hardcourt encounters in straight sets and will fancy his chances of revenge.
In the last 16 of the women’s draw Francesca Schiavone edged Svetlana Kuznetsova in the tie of the fourth. Their four-hou-44-minute marathon was the longest match in history of ladies slams and the Italian will need to recover quickly to face top seed Caroline Wozniacki in the quarter final.
Wozniacki’s press conferences have attracted more attention than her on-court performances so far but she has been quietly impressive and dispatched the unseeded Anastasija Sevastova comfortably in the last 16.
Scalp
Maria Sharapova was the highest-profile fourth round casualty but given her performances in Melbourne up to that point, her defeat to 30th seed Andrea Petkovic was hardly a major surprise.
Petkovic, better known up to now for her ridiculous victory dance, will now face Li Na who is the form player in women’s tennis right now and took the title in Sydney earlier this month.
Second seed Vera Zvonareva recovered from a shaky start to get the better of one Czech lefty – Iveta Bennesova – and will face another, in the form of Petra Kvitova, in the last eight.
Should she prevail, a semi-final clash against tournament favourite Kim Clijsters looks likely with the Belgian heavy favourite to take out Agnieszka Radwanska in their quarter-final match up.
Although the tournament has been a bit light on classic matches up until now, with nearly all of the biggest names still in the draw all that should change over the next six days.
To embed this post, copy the code below on your site
Ace australian open Down Under Tennis