Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
In the swing: Thank you, Seve
MAY 7 IS a date that has taken on a new significance on the golfing calendar. It’s the day Seve died.
Since 2008, Severiano Ballesteros battled with a brain tumor, a battle that was fought with great pride, emotion and fortitude, just like the way he played golf. It was with great sadness that we learned of his passing in the early hours of Saturday morning but he will remain an icon of the sport and will continue to be remembered as the man who almost single-handedly put European golf on the map.
He burst onto the European Tour at the tender age of 16 when the tour was only in its infancy, but from day one he excited crowds and invigorated golf fans in each and every event he played.
His magnetism and exuberance were contagious and stimulated the growth of golf throughout Europe. When we think of Seve, we think of his dynamism, his aggressive play, and the fact that he pleased crowds during every golf tournament he played.
Two years after turning professional, Seve became a household name at just 19 years of age when he was runner-up to Jack Nicklaus at the 1976 British Open. Three years later, he went one better and beat Nicklaus by two shots at Royal Lytham and St. Anne’s. The final year of the 1970s was also the dawn of one of the brightest decades in golf’s history.
In 1980, Seve claimed his first Major victory on American soil by winning the U.S. Masters at Augusta National. He won there again in 1983 and added another two British Opens in 1984 and 1988.
Outside of the Majors, Seve amassed a staggering 94 professional victories over the course of his career – he still holds the record for most wins on the European Tour.
Despite a scintillating individual career, Seve’s performances in the Ryder Cup are arguably his most memorable and are most certainly the sources of the greatest inspiration for today’s golfers. He won 20 points from 37 matches over his career and was the cornerstone of Europe’s run of 3 victories in a row from 1985-1989 after a long period of dominance by the Americans.
The peak of Ballesteros’ Ryder Cup career came in 1997 as Europe’s Captain. Played in his native Spain at Valderrama, Seve inspired both players and fans, leading Europe to one of the most famous victories in Ryder Cup history by 14 and a half points to 13 and a half.
The American team was stacked – they had then world number one Fred Couples, a youthful Tiger Woods, and Phil Mickelson. Nine of their 12 players had won or would go on to win Major championships.
Not a bother for Seve. We’ve seen in many of the recent renewals of the Ryder Cup that the better team on paper doesn’t always win, but it requires the Captain to instill a superior sense of team spirit and self-belief in order for that to become a reality. It was those qualities that ultimately led to that extra point that won it for the Europeans, a sentiment echoed by American Captain Tom Lehman in the aftermath.
We could write endlessly and chat endlessly about Seve Ballesteros and still not do the man justice. The fact that we even try shows just how much of an impact he had on the world of golf and how dearly and warmly he was held by anyone who has ever come into contact with the game, whether as a player or a fan.
Seve’s great friend Jose Maria Olazabal put it aptly when he said : “The best homage we can pay him is to continue playing but I don’t think any of the homages we make will ever be sufficient enough after everything he’s done for golf.”
Read more of Neil Cullen’s weekly golf column >
To embed this post, copy the code below on your site
British Open Caddy Shack In the Swing Legend Ryder Cup Seve Seve Ballesteros Severiano Ballesteros