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Dublin: 12 °C Saturday 25 May, 2013

Here’s your ‘inappropriately-placed QR code’ pic of the day

And they said QR codes were going out of fashion…

MEET EAMONN O’KANE, a respected boxer moonlighting as PR fodder ahead of Saturday’s Betfair Prizefighter Middleweights show in Belfast.

If you get close enough to his crotch, scanning the delicately-placed code will take you through to the Betfair market where you can have a flutter.

Or you could just use do it the old-fashioned way. After all, there’s bound to be a wrinkle or two in there somewhere…

IRISH boxer Eamonn OÕKane shows that heÕs got the full package, as he trials a new marketing technique encouraging punters to scan his crotch at the weigh-in for SaturdayÕs Betfair Prizefighter Middleweights show in Belfast. The specially designed pants f

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