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ESPN's newest World Cup ad shows how the world unites for football every four years

We’re getting excited!

ESPN JUST RELEASED its newest 2014 World Cup commercial, “Time Zone.”

The minute-long ad takes us all around the world, from fishermen in Valencia to mountaineers in the Andes, to businessmen in Seattle and children in Guadalajara, all figuring out ways to watch their national teams on TV at home.

While the build-up to this summer’s World Cup has been filled with controversy and protest, the tagline — “Every four years, the World Cup has one time zone” — speaks to how unifying the beautiful game can be.

The World Cup kicks off 12 June in Sao Paolo when Brazil takes on Croatia.

Check out the video the below:

ESPN / YouTube

 

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    Mute Shane Kearney
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    May 28th 2014, 6:11 PM

    I fell in love with football in 2006 during the world cup when I was in Spain. The way the game (and tournament) seemed to link everyone from the locals, to the northern european tourists and to the Brazilian and African migrants was amazing.

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    Mute Cathal P Forde
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    May 28th 2014, 7:00 PM

    Yes the World Cup is great as it allows true football from all around the World to mingle, learn about each others traits and traditions and enjoy the greatest game on the planet. I hope it’s talent and not tactics that rule the World Cup this year.

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    Mute Gentle Assassin
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    May 28th 2014, 9:50 PM

    I was the same in 1986. Mesmerised by it. Argentina vs England stood out. What entertainment Maradona was.

    I recall skipping school for Argentina vs Cameroon opener for 1990 World Cup. What a treat that was too.

    S.Africa was a huge let down.

    That said I expect Brazil to be epic.

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