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Dublin: 15 °C Friday 19 September, 2014

Dublin GAA announce new sponsorship deal with AIG

The deal is understood to be worth €2 million.

There will be a new name on the front of the Dublin jersey from next year.
There will be a new name on the front of the Dublin jersey from next year.
Image: INPHO/Morgan Treacy

DUBLIN GAA HAVE signed a five-year sponsorship deal with AIG Ireland which will commence on November 1 this year.

The deal sees AIG sponsoring the county’s hurling and football teams at all levels and comes after Vodafone ended their deal with the county a year early.

While no figure has been confirmed in relation to the deal, it is believed to be in the region of €2 million.

In a statement on the Hill16 website this evening, Dublin GAA County Board Chairman Andy Kettle said:

“This sponsorship deal is a really significant boost to everyone associated with Dublin GAA. The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding sponsorship in a depressed economic market.

“The sponsorship revenue is critical in helping towards our expenditure on club coaching programmes and inter-county teams at all levels.

“This is an exciting time for Dublin GAA on and off the pitch. We have won the All-Ireland senior football title for the second time in three years and won our first Leinster senior hurling title since 1961 and have significantly increased underage participation levels in recent years. Attracting an organisation like AIG shows just how far we have come off the field.”

AIG Ireland general manager Declan O’Rourke added:

“This is a massive day for AIG in Ireland and we are thrilled to be associated with Dublin GAA. We are extremely proud to unite all the GAA family in the capital – football, hurling, camogie and ladies football – under one sponsorship brand.”

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