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Dublin: 16 °C Tuesday 2 September, 2014

Brian O’Driscoll is Ireland’s most marketable personality

BOD topped a new poll of Irish sponsorship industry experts with a record 37%.

O'Driscoll: a man in demand.
O'Driscoll: a man in demand.
Image: INPHO/Dan Sheridan

BRIAN O’DRISCOLL’S STOCK will continue to soar after his retirement from rugby.

The iconic number 13 was today revealed as Ireland’s most marketable personality.

BOD topped a new poll of sponsorship experts with a record 37%, hinting at the demand that awaits him when he hangs up his boots later this year.

Roy Keane was second with 11% of votes in the Onside Irish Sponsorship Industry Survey while Rory McIlroy received 7%, a drop of 16% from last year.

Ireland football manager Martin O’Neill (6%) and actress — and O’Driscoll’s wife — Amy Huberman (4%) rounded out the top five.

The barometer, which has been conducted annually since 2005, found that spending in the Irish industry grew by 2.7% in 2013, boosted by events such as the Gathering and Ireland’s presidency of the EU.

But it predicted a “temporary dip” of 1.5% this year at an estimated loss of €1.3 million.

Analysis: Ulster’s latest demonstration of ‘cool’ marks them as contenders

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