Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a device. Personalised advertising and content, advertising and content measurement, audience research and services development.
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work.
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then these services may not function properly.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not be able to monitor our performance.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
A Bluffer's Guide to ... the US Masters
THE COMING DAYS mark one of the great weekends in the annual sporting calendar as the US Masters and the Aintree Grand National festival coincide.
We’ll get to the horsies in due course, but first we thought it might be nice to clear up a few of the queries surrounding the Masters.
What’s the Masters?
The US Masters is a four-day golf tournament which takes place at the famous Augusta National course in Georgia, USA.
It is one of the sport’s four “Major” tournaments – the others being the US Open, the USPGA and the British Open. It is always the first to be held in the annual golfing calendar and, therefore, there’s quite a bit of buzz as it’s the first time that most of the sport’s big names come together at the same event.
When’s it on and how does it work?
It’s on this weekend, starting today and finishing up on Sunday. Because of the time difference, it’s on slightly later in the day for Irish viewers than a European-based tournament would be.
The first competitive group of Jonathan Byrd, Ross Fisher and Sean O’Hair will tee off at 12:45 Irish time this afternoon with the rest of the three-man groups teeing off at 11-minute intervals thereafter, finishing up with the final group (Quiros, Vegas and Woodland) who tee off at 6:59 this evening.
The field of 99 players will all play two rounds of 18 holes each, after which the field will be “cut” on Friday afternoon. Unless a player is in the top 44 positions or within ten shots of the leader, they are eliminated and do not get to play the final two rounds on Saturday and Sunday.
For the final two rounds, the players are paired off in new two-man groupings depending on their position in the field. The individual with the lowest score after the four rounds (or after a playoff if there is a tie) is declared the winner.
Why is it such a big deal?
Ask any golf fan and they will tell you that the Masters is more than a tournament. It has so much history and tradition behind it that one cannot help but be amazed. What would be seen as frivolous quirks elsewhere – the invitation-only field, the pre-tournament par three contest, the fabled green jacket – are all deemed to be part of the tournament’s charm.
Add in the fact that it is hosted at Augusta National, the most famous (and possibly the most beautiful – check out those azalea-lined fairways) golf course in the world and you begin to get some sense of why the Masters is golf’s biggest Major.
What does the winner get?
A cool $1,350,000 – but believe it or not, at Augusta, the money’s not the important part.
The winner also gets to wear the famous green jacket, which has traditionally been presented since 1949. Winners get to keep the jacket for the first year after their Masters victory, but thereafter it is returned to the golf club and can only be worn on course grounds. That’s just how it goes.
Traditionally, the winner of the previous year’s Masters puts the jacket on the new champion. When Jack Nicklaus became the first man to win back-to-back Masters in 1966, he put the jacket on himself. Since then, the two players who have won consecutive titles (Nick Faldo and Tiger Woods) have had the jacket put on them by the chairman of Augusta National.
Is it on TV?
Yes. The four days of the Masters are traditionally broadcast on BBC, but this year, Auntie has only stumped for the final two days. It will be interesting to see how many resources they devote to the tournament as the Beeb is traditionally (there’s that word again) the golf fan’s channel of choice.
But what about Thursday and Friday? Setanta Ireland – which is available free of charge to Irish UPC customers – have rights for the four days of coverage. Their live programme kicks off at 8pm this evening.
And for Sky customers, the broadcasting behemoths have managed to get into Augusta for the first time ever this year. Expect Jamie Redknapp to show up at some stage for a “top, top weekend of golfing action.” They kick off an hour earlier at 7pm tonight.
Are there any Irish players playing?
Yup – Pádraig Harrington, Graeme McDowell and Rory McIlroy are Ireland’s three representatives this time around. None of them have ever won at Augusta before, but they will all fancy their chances to go close.
Earlier today, we had a more in-depth preview of the Irish trio. Have a read of it here >
Who’s going to win?
Realistically, it could be anybody. Well, not absolutely anybody – but there is a group of about 20 players who have every chance of taking the title come Sunday.
The Masters usually favours players with certain attributes: big hitters from the tee, consistent with the putter, decent course form at Augusta.
All of the talk at the moment is about last year’s winner Phil Mickelson. He won well at the Shell Houston Open last weekend and he’s a relatively short-priced favourite with the bookies to retain his crown.
I have a fiver in my pocket and there’s a bookies around the corner – who should I bet on?
The first piece of advice I can give you is not to listen to anything we say (Nick Watney and Bubba Watson for what it’s worth).
Rather, have a listen to Today FM bookie-botherer John Duggan. He wrote a pretty detailed guide for us earlier today. Follow his tips and you might have enough for a new car by the week’s end.
Read more of TheScore.ie’s Masters 2011 coverage here >
To embed this post, copy the code below on your site
Augusta National Golf Masters 2011 US Masters